Floating a Product Name
Ivory Soap was a divine inspiration received by Harley Procter (of Procter & Gamble) while daydreaming about a name for his new white soap during a Sunday sermon: "All thy garments smell of myrrh and aloes and cassia, out of the ivory palaces whereby they have made thee glad." The nation’s favorite soap was named for Psalms 45:8.

But it’s not just about putting a logo on a piece of paper or cloth. It’s the total image of a company and what it does, including its marketing messages, business strategy, and the way that company and its products make us feel. In order for this "branding" to become a reality, a company must know itself and its customers. Once we get to know your products and services, we transform that information into tangible marketing communications that set you apart from your competition.