Who should get your e-mail marketing
Right now, your best bet for success will come from two sources. One is sending e-mail promotions to your current clients. The other is asking prospective clients for their e-mail addresses. This “permission marketing” builds your e-mail address book or database with the client’s consent.

Uses for e-mail marketing
Use e-mail marketing for a variety of reasons:

1. Very Direct Send a message to only those who are interested in buying your product
2. Newsletter No need to worry about printing time/complications or lack of content to fill up a minimum number of pages.
3. Sale Prices You and your competitor's product just went on sale. Get the message out about yours first.
4. New Web Site Make customers aware of a new web site that NKD just redesigned for you.
5. Trade Show Announce your attendance at an upcoming event.
6. Animation Add animated gifs to your message to feature all angles of your product.
7. Personalization Offer the CEO of your biggest client a birthday greeting.
8. New Product Info Unveil your latest greatest product or service.