A doorway to flexibility
The connection between your CD-ROM and your website opens a variety of marketing opportunities. The flexibility it creates allows you to use the two tools in tandem to flood your customers with the up-to-date information they desire.

Uses for hyperlinking
Hyperlink from a CD to the web for a variety of reasons:

1. Make A Sale Initiate a sale by linking to e-commerce.
2. E-mail You want to have a direct e-mail sent from your CD to promote a contact.
3. Updated Info The price of a product or scheduling information changes periodically.
4. Web Cam You are a commercial builder and have a "view current project" section on your CD featuring a live web cam image.
5. Software Application Let end users sample the latest version of your software.
6. Internet Applications Access to mortgage calculators, etc.
7. Submit Form Capture potential customers for a data base.